International Management and Communications (IM)

Faculty

At Institute for Market-based Management ”Doing the right things“ and "Doing things right” are the secrets of successful management. This often means choosing from a multitude of possibilities with consequences only observable in the future. We offer the know-how for solving managerial decision problems in the area of market-based management by imparting specific knowledge (e.g. theories on consumer behavior, communication theory, decision theory) as well as by teaching how to apply quantitative methods and interpret the results.

Patronage

Programm Lecturer





menu