Maria Knöpfle
Research Assistant and Doctoral Candidate;
Institute for Market-based Management at LMU Munich
Maria, born in Bavaria, is a research and teaching assistant at the IMM. Maria completed her Bachelor’s degree in Communication Science (major) with Business Administration and Economics (minor) at LMU Munich, where she specialized in empirical methods and political communication. After completing her Master's degree in Communication Science at LMU, Maria worked at the strategy consultancy Boston Consulting Group (BCG) as a Business Intelligence Analyst and Head of Alumni Relations (Central Europe). During her studies, she also gained professional experience in the areas of sales, public relations and brand strategy at the BMW Group, among others.